Experience

• Art Lead at King

  Stockholm

  December 2014 - Present

  Candy Crush Soda Saga | Art Lead (2019 - 2025)
  
  Creative & Art Direction

  - Led art production for major Soda features: from Visual Development to 3D - ensuring visual excellence, consistency, and alignment with the evolving game vision

  - Directed the Visual Development team’s output, establishing best practices and guiding concept development, feedback, and execution

  - Partnered with the Art Director and fellow Leads on long-term visual strategy, team culture, risk assessment, and process improvements

  - Briefly represented Soda in King’s Global Art Network during the Art Director’s absence, contributing to studio-wide craft leadership

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  Cross-Functional Leadership

  - Owned end-to-end feature art delivery in close collaboration with design, UI/UX, production, and development teams

  - Streamlined planning and prioritization to improve cross-team alignment and delivery efficiency

  Implemented process improvements to support quality and scalability across the art pipeline

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  People Management & Team Development

  - Line managed Viz Dev and 3D artists, delivering coaching, feedback, and tailored career development through regular 1:1s and goal setting

  - Supported individual growth aligned with team and studio objectives

  - Fostered a high-performing, inclusive team culture grounded in trust and creative ownership

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  Soda Art Revamp – 2D to 3D Transformation

  - Spearheaded Soda’s shift from 2D to 3D, redefining its art style, visual identity, narrative clarity, and UI/UX integration

  - Established new thematic direction, shape language, and color systems to drive cohesive, high-fidelity visuals

  - Led visual storytelling, UI art direction, and 3D research to support seamless design integration

  - Worked closely with production on planning and coordination, while maintaining team morale and ownership through supportive leadership

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  Project: Grand | Senior Game Artist (Character Lead) & Narrative Designer (2016 - 2019)

  • Contributed to the visual development of the game with a dedicated focus on character design, shaping the game's artistic identity

  • As Narrative Designer, led world-building efforts by crafting immersive narratives and comprehensive design briefs for all in-game characters

  • Served as Lead Artist for the Character Track, ensuring design consistency and quality from initial concept through to final 3D models, collaborating closely with concept artists, modelers, and animators

  • Initiated and refined the Art team’s feedback process, significantly enhancing creative efficiency and collaborative communication

  • Personally designed numerous key characters and in-game assets, directly influencing the game’s visual richness, world building and coherence

  • Developed detailed documentation supporting both Narrative and Art disciplines to maintain clarity and alignment across the team, stakeholders, outsource partners and other departments like Marketing

  • Produced almost all of the games' illustrations, emphasizing visual storytelling, reinforcing narrative depth and world building, while also providing feedback to in-house artists and outsource partners for those not done by myself.

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  Project: EPIC | Game Artist (2014 - 2016)

  • Helped set the initial art style & worked on the Visual Development for the game

  • Did the concept work for characters and environments, including model sheets and animation guides

  • Worked on UI design explorations and placeholder assets for initial temporary UI

  • Also developed and worked on the narrative design of the game, including world building and the in-game Introduction Comic

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  Other Unreleased Projects | Game Artist

  • Worked on visual development, concept work and placeholder in-game assets for other projects that were in development

• Game Artist at LambdaMu Games

  Singapore, Singapore

  January 2013 - January 2014

  Dice Soccer League (launched as Dice Soccer City - 2018)
  
  • Set the art style and worked on concepts, in-game assets, character art, marketing materials and UI design. (Announced in 2014 but was redesigned and relaunched as Dice Soccer City in 2018)

  Pixel People (Available in iOS & Android)
  
  • Worked on characters, city assets, app icons and marketing materials for game updates throughout 2013-2014

• Artist at gumi Asia Pte Ltd

  Singapore, Singapore

  January 2012 - January 2013

  Puzzle Trooper (Released on iOS & Android - 2013)
  
  • Worked on visual development, concept art, in-game assets and 2D flash animations for mobile Puzzle-RPG - Puzzle Trooper.
  
  • Also worked on narrative development for the game

  Unreleased Titles
  
  • Did concept art, art style development, creative writing and also workflow, task assignments (unofficial role) for other projects that were in development

  Knight Legends (Released on Android - 2012)
  
  • Worked on game logo for gumi Asia’s launch game on Android

• Artist at Gambit-MIT

  Singapore, Singapore

  January 2012 - January 2013

  Dark Dot (Initial Release on iOS and Android – 2011)
  
  • Worked on concepts and in-game assets